About Me

I have 11 years of experience in Human-Computer Interaction (HCI) and Web usability. I am a member of BayCHI and IxDA. I am intimately familiar with a witch's brew of overlapping disciplines, including:

  • user-centered design
  • interaction design
  • usability engineering
  • information architecture
  • user interface design
as well as some of the trendy sub-disciplines such as search engine optimization (SEO).

I am the Founder of Animist. My first product, a note-keeping service named Animist Notes, was released in January 2008.

I single-handedly developed and still maintain (as CEO) Worldisround, a website for sharing travel photos (more than 6,000,000 photos and counting).

I am also a Meisner-trained actor, a productivity geek, and I have this radical notion that businesses should exist to make peoples' lives better, rather than making the most money possible by any means necessary.


Notable accomplishments

Animist Notes: A Web-based note-keeping service, the first of several Animist productivity solutions.

Worldisround: I single-handedly implemented and maintain this travel photo-sharing business. The code, the system administration, customer support, database administration, scaling to handle millions of photos, marketing strategy, advertising sales. More than 6,000,000 photos and 100,000 registered users. Operating costs of only $1300/month for the equivalent of a $1,000,000/month dot-com.

Noel: An open source HTML-style text compiler. Noel was originally designed to reduce the complexity and redundancy of Web design, but it has also become an invaluable tool for any text management work include content management systems, code generation, configuration files and central configuration systems.


  • BayCHI: Bay Area special interest group on Human-Computer Interaction (HCI)
  • SuperHappyDevHouse: a monthly hackathon
  • BarCamp: unconferences; ad-hoc gatherings for sharing and learning in an open environment
  • IxDA: Interaction Design Association, improving the human condition through better interaction design
  • Various Meetups


You can learn more about me at my personal homepage.

Call me and we'll discuss how we can improve your website and grow your business:

San Francisco, CA
or e-mail me at