My advice is based on the intersection of 11 years of experience and these underlying principles:

• Everything is marketing.
• Do the right thing. Never compromise your integrity.
• Attention is the most valuable resource. (Not time. Not money.)
• Efficiency is not a substitute for effectiveness.
• Effort is the opposite of power.
• You must be authentic. "Whatever works" is not good enough.
• A bad or unused feature is worse than no feature.

Contact:

Michael McDonald